home-en-2018_backup

Joel Gfeller

Agritech & Food Science Expert Advisor

Joel Gfeller has been deeply involved with plant-based food companies for over 17 years. After earning his BSc. Food Science from UBC (Vancouver), Joel was one of the first employees at Garden Protein International (Gardein). It was at Gardein where Joel was part of the small and dedicated team which launched the first High Moisture Extruded (HME) plant based meats to the commercial retail and foodservice market. This start-up grew from 3 full-time employees in 2003 to over 350 by mid 2017. Working in such an environment, Joel gained a broad set of skills required to develop products, design processes and deliver delicious plant-based meat options. Over the years, Joel has logged many thousands of hours on extruders and in food processing to produce a wide range of plant-based meat and seafoods to meet applications from appetizers to entrees.

In addition to working as a Food Scientist, Joel also made time to train as a winemaker and work in some of the top Bio-Dynamic and Organic wineries of Canada. He therefore brings a unique passion and knowledge of what it takes to farm and make food with the best intentions for customers.

Joel now operates Down to Earth Consulting Inc. a company dedicated to developing the future of plant-based meats and ethical foods. His goal is to provide honest food, produced and treated with respect which ultimately results in health of one’s body and of the earth.

James Park

Master Gardener

As a master gardener business specialist working with the Korean National Rural Development Administration for the past five years, James is responsible for analyzing trends in agritech industry. Previous to this position, he served as a consultant to the Korean Agricultural Engineers Association, a group that holds an alliance with HanNong. There, he led a nationwide group of agritech experts for the establishment of standardized hydroponic cultivation system in Korea. He joins ATFS Lab to aid in implementing cutting-edge technology like Smart Farm 2.0 into the real agriculture production cycle.

Seong Wook Kim

Strategy & Financial Advisor

Seong Wook’s extensive investment banking experience includes positions at Korea Stock Exchange, the Research Center of SK Securities, and SIMONE Investment Manager Company. He has invested in some of the leading, world-class fintech funds and is a strategic investor of a major Korean B2C commerce company. Currently, he is the managing director of a private equity fund of USD $150 million, and he acts as a financial advisor for ATFS Lab.

Jin Chul Park

Financial Advisor & CPA

Jin Chul is a registered Certified Public Accountant with experience working for major accounting firms: Ernst & Young and Hannul Accounting. He is a strong auditor with prolific experience, and skills in funding deals for start-ups and developing the M&A deal structure for SME. And he acts as ATFS Lab’s financial advisor.

Chang Hoon Lee

Marketing Advisor

Chang Hoon is a serial entrepreneur and one of the most influential Korean advisors working in Japan. His ventures within the IoT and ICT business landed him a position at Japan Communication Group. Chang Hoon is keen to add ATFS Lab to his list of successes in high-tech, commercial companies, and he acts as ATFS Lab’s marketing advisor and Japan’s communication liaison.